PMMFS – Well, what on earth is that?

Right now, with so many pupils looking for lessons, it can feel like there’s no need to

worry about keeping them loyal. If one leaves, another will be along soon — right?

Wrong.

Every instructor, no matter how skilled or popular, will lose pupils from time to time.

But if it’s happening often, you need to ask why. There could be simple patterns in

your approach that are putting learners off — and fixing them could turn pupils into

long-term advocates for you and your business.

At I2D, we don’t judge. We help.

This workshop is designed to give you the tools to keep pupils coming back for more,

enjoying their lessons, and becoming YOUR brand ambassadors — recommending

you to friends, leaving reviews, and strengthening your reputation.

✅ What You’ll Explore

•  Why pupil loyalty matters – even in times of abundance.

•  Recognising themes – spotting habits or behaviours that drive learners away.

•  PMMFS – what it means and how to apply it.

•  Turning pupils into advocates – building trust and loyalty.

•  Support, not judgement – how the training team can help you succeed.

��‍�� Who’s It For?

•  PDIs who want to build a strong foundation with pupils.

•  ADIs looking to retain more learners and grow their reputation.

•  Instructors who want to turn satisfied customers into true fans.

�� Why Attend?

By the end of this session, you’ll:

•  Understand how to keep pupils engaged and loyal.

•  Spot simple but costly mistakes that could lose you business.

•  Know how to build lasting relationships with learners.

•  Turn happy pupils into brand advocates who recommend you.

• Spaces are limited — book now and make sure your pupils keep coming back.