Paul is an ADI based in Sunderland and the founder of Instructor Social Media, where he helps driving instructors and driving professionals get seen and generate more business.

His journey into marketing started back in 2013, working for an estate agency where he helped them get their properties noticed online. That’s where the social media bug bit and it never left.

Fast forward to today, Paul has built a personal following of over 74,000 and clocked up more than 22 million video views across social media platforms.

He’s used that visibility to grow his own driving school and now helps other instructors do exactly the same. Whether it’s refining content, testing out new strategies, or figuring out how to actually turn views into bookings, Paul’s always experimenting and sharing the results.

Social media isn’t just a tool for Paul, it’s a bit of an obsession. If there’s a new feature, a trend, or a sneaky algorithm update, he’s already on it (and probably making a video about it).